It is basically the gateway marketing tool to make your brand shine in a customer base totaling to 1.4 Billion users. What makes it even more powerful though it is essential to breaking the ice to market to the Chinese audience. WeChat is definitely a powerful tool for marketing and adds a lot of benefits to any company all over the world. WeChat is your gateway platform to access the Chinese market! This feature is perfect for ecommerce businesses. This is unlike other social platforms which only gives clients a notification for a page update. These text messages will not just go unnoticed as they are pushed directly to the user’s chat box and be notified by whatever you have. Having an official account will let you post a promotion for 4 times a month in which per promotion you can send as much 8 text message to all subscribers in one go. The only other social platform that can do bulk messaging is WhatsApp, but WeChat offers a much more targeted and direct approach to this feature. One amazing feature for WeChat official accounts is its bulk messaging feature. This ensures that accurate information is disseminated to all your subscribers. Unlike Facebook, Instagram and other social platforms, once you update your official account on WeChat, your subscribers are directly being notified by your promotion and is viewed immediately. WeChat office accounts gives a business a way to accurately share their business information direct to their clientele. Customers can get your information easily. This enables you to push your content easily as WeChat users can easily share your brand to their active friends and make your growth in the platform to exponential heights. Using official accounts will help enterprises save in marketing cost due to its power to push your brands directly to a user’s chat or interface. This push notification option is a very powerful to build your brand in the Chinese Community. An official account will boost your brand organically by being able to push your product or service directly to your customer base. Most Chinese do not access Facebook or search in google as much as they search in WeChat. To promote a great product or service, promoting them through normal channels specially in the Chinese community is difficult. The official account is an organic way of growing your business to the Chinese community, and with most platforms endorsing the power of content marketing, you will see the benefit of registering to one. With the Chinese community growing in the Emirate of Dubai, WeChat is the most powerful tool to boost your business. This is specifically true to any business wanting to access the Chinese market. This helps a brand be discovered by 1.2 Billion Monthly Active Users. Redirect them to a website/e-commerce platform.Usually equivalent to a Facebook page, A WeChat official account will enable a brand to: With the implementation of convenient functions such as WeChat payment and WeChat moments, more and more enterprises and merchants are aiming at the huge business opportunities that Official account of WeChat presents.Ī WeChat official account is a powerful marketing tool in the WeChat application.
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